- By Tim Berry
- June 28, 2016
- Comments Off
Branding can do a lot for Northwest Arkansas real estate development. Everyone is charmed when they hear a new good story. And the brand is just that: a story that brings shapes and voice perceptions with it. The brand incorporates the core values of the business and is the honest representation of who that company is. But it does much more: it connects the business with its clients.
To visualize the brand, the following questions might give the expected answers:
- What are the beliefs, purpose and values of the business?
- How does the business provide value to its clients?
- What problems does the business solve?
- What should be the tone of voice of this business?
- Who is the business helping?
Once each of these questions has got an answer, the brand will begin to come to life. No business owner should pretend to be something that they cannot be. The brand should include expectations, memories, relationships and stories that, together, determine a consumer to choose a product or service instead of another. The value of a brand is a total of the amount people are ready to pay, or how frequently they choose, those memories, expectations, stories and relationships attached to a brand over its alternatives.
Northwest Arkansas general contractors and real estate development businesses should find the correct balance between who they say they are and what their message to the consumers says about them, and when these two elements are balanced, the brand begins to fall in place.